Privacy Policy.

This Privacy Policy explains how The Bohde Collective collects, uses, shares, and protects information when you visit the Site, submit an inquiry, download a guide, book a consult call, or otherwise interact with us. It also describes your rights and how to exercise them.

If you book a wedding, elopement, engagement, or lifestyle session with us, a separate client services agreement (signed through HoneyBook) governs the photography work itself. This policy covers the website and our pre-booking communications.

1. Information we collect

We collect the following categories of personal information:

You give us directly

• Inquiry form data: name, partner's name (if you share it), email, phone, preferred contact method, event date, venue, session type, budget range, your message, and how you heard about us.
• Consultation booking data: the same information again, plus anything you tell us on the call.
• Lead-magnet downloads: name and email when you request a pricing guide, checklist, or other free resource.
• Newsletter / marketing opt-ins: email address and consent flags for email and SMS.
• Correspondence: anything you send us by email, text, DM, or contact form.

Automatically collected when you visit

• Device & browser data: IP address, browser type and version, operating system, screen size, referring URL, pages viewed, time on page, and approximate location (derived from IP).
• Tracking identifiers: cookies, pixels, and similar technologies including _ga, _fbp, session IDs, and any campaign click identifiers (gclid from Google Ads, fbclid from Meta, and utm_* parameters).

From third parties

• Referrals: a planner, venue, or past client may share your name and contact info with us before you reach out directly.
• Social platforms: if you message us through Instagram, Facebook, or Pinterest, the platform shares your handle and profile information per its own policy.

2. How we collect it

We collect information through:

• Web forms (Contact, lead-magnet, newsletter) built on WordPress + Elementor Pro.
• An embedded Calendly scheduling widget when you book a consult call.
• Cookies and similar technologies (see Cookies & tracking).
• Analytics tags (Google Analytics 4) and advertising pixels (Meta Pixel).
• Direct messages, emails, and calls.

3. How we use it

We use your information to:

• Respond to your inquiry and help you decide whether we're a fit.
• Book and prepare for consult calls, sessions, and weddings.
• Send the lead magnet, follow-up email, or resource you requested.
• Send marketing emails or texts, but only if you opted in — and you can opt out any time.
• Personalize your experience on the Site (remember preferences, show relevant content).
• Measure how the Site is performing (which pages help couples book, which don't).
• Run and measure ads on Google and Meta, including retargeting visitors who didn't reach out.
• Detect spam, prevent fraud, and keep the Site secure.
• Comply with legal obligations and enforce our Terms of Service.

Legal bases (for EU/UK visitors): we rely on your consent for marketing and most cookies, on legitimate interests for analytics and security, and on the necessity of performing a contract for any pre-booking communications you initiate.

4. Who we share it with

We do not sell your personal information. We share it only with the service providers and partners that help us run the business, and only with what they need to do their job:

Provider	What they receive	Why
HoneyBook	Inquiry data (name, email, phone, event details, message)	Customer relationship management — track leads, send contracts, manage projects
Zapier	Inquiry data in transit	Securely passes form submissions from the Site to HoneyBook
Calendly	Name, email, phone, event details	Schedule and confirm consult calls; pre-fills your info so you don't retype it
Google (Analytics 4 & Ads)	Anonymized usage data, click IDs, conversion events	Measure site performance; attribute paid-search conversions
Meta (Facebook/Instagram Pixel)	Anonymized usage data, conversion events	Measure paid social performance and serve retargeted ads
Google Workspace	Email correspondence and attachments	Business email and document storage
Web host & WordPress plugins	Server log data, form submission backups	Run, secure, and back up the Site
Payment processor	Transaction details (not card numbers — handled by them directly)	Collect retainers and balances; we never see or store full card data

We may also disclose information when required by law (subpoena, court order, government request), to enforce our agreements, or to protect the rights, property, or safety of The Bohde Collective, our clients, or the public.

5. Cookies & tracking

A cookie is a small text file that a site places on your browser. We use several kinds:

• Strictly necessary: keep the Site working (form submissions, security tokens). Always on.
• Performance & analytics: Google Analytics 4 (_ga, _ga_*). Tells us which pages are working.
• Advertising: Meta Pixel (_fbp), Google Ads remarketing tags. Used to measure ad performance and show you relevant ads on other sites.
• Functional: remember your preferences (e.g., whether you've dismissed a popup).

You can disable cookies in your browser settings or use a tool like the Google Analytics opt-out browser add-on. Blocking cookies may break parts of the Site (e.g., form submissions).

Do Not Track

Some browsers send a "Do Not Track" signal. Because there is no industry consensus on what that signal means, we do not currently respond to it. Where required by law (e.g., the Global Privacy Control signal under the CCPA), we honor it as an opt-out of sale/share.

6. Advertising & analytics

We run paid campaigns on Google and Meta to reach couples planning weddings in Austin and Central Texas. To measure those campaigns we collect click IDs (gclid, fbclid) and UTM parameters when you arrive from an ad. We pass conversion events (form submission, consult booking) back to those platforms.

The platforms may match your visit to your account on their service. You can manage ad personalization at adssettings.google.com and in your Meta ad preferences.

7. SMS / text messaging

Our inquiry form lets you say whether it's fine to text you. If you check the SMS-consent box or select "Text" as your contact preference, you are giving express written consent to receive transactional and follow-up text messages from The Bohde Collective at the phone number you provided. Message and data rates may apply. Frequency varies. Reply STOP to opt out at any time, or HELP for help. Opting out of texts does not opt you out of email or vice versa.

Your phone number and SMS consent are not shared with third parties for their marketing. We do not use SMS to send marketing blasts — only to communicate about your inquiry, booking, or shoot.

8. How long we keep it

• Inquiry data: retained in HoneyBook for as long as the lead is active, plus up to 7 years after for tax and business records.
• Client records: retained for the term of the engagement plus 7 years.
• Marketing list: until you unsubscribe, plus up to 30 days to process the opt-out.
• Analytics data: Google Analytics 4 default retention (currently 14 months).
• Server logs and backups: 30–90 days on a rolling basis.

9. How we protect it

We use industry-standard safeguards: encrypted connections (HTTPS) across the Site, encrypted storage with our providers, strong unique passwords, multi-factor authentication on business accounts, and access limited to the people who need it (which, today, is Caity and Johnny Jensen). No system is 100% secure. If a breach affects your information, we'll notify you and applicable regulators as required by law.

10. Your rights

You can ask us to:

• Access the personal information we hold about you.
• Correct information that's inaccurate or incomplete.
• Delete your information, subject to legal retention requirements.
• Opt out of marketing emails (use the "unsubscribe" link in any email) or SMS (reply STOP).
• Opt out of targeted advertising and the "sharing" of personal information for cross-context behavioral advertising.
• Receive a portable copy of your information in a common machine-readable format.
• Withdraw consent for any processing that relies on consent.

To exercise any of these rights, email caity@thebohdecollective.com with the subject line "Privacy Request." We'll verify your identity (usually by replying from the email on file) and respond within 45 days. Exercising your rights is free and we won't discriminate against you for doing so.

11. U.S. state privacy rights

Depending on where you live, additional rights may apply:

California (CCPA / CPRA)

California residents have the rights described above plus the right to know the categories of personal information collected, sources, business purposes, and third parties with whom we share it (see Section 1 and Section 4). We do not "sell" personal information for money. We do "share" personal information for cross-context behavioral advertising via the Meta Pixel and Google Ads remarketing tags; you can opt out by adjusting cookie settings in your browser, using the Global Privacy Control, or emailing us. We do not knowingly collect personal information from anyone under 16.

Texas (TDPSA), Virginia (VCDPA), Colorado (CPA), Connecticut (CTDPA), Utah (UCPA), and other state laws

Residents of these states have rights to access, correct, delete, and obtain a portable copy of their data, and to opt out of targeted advertising. Texas residents can submit requests under the Texas Data Privacy and Security Act effective July 2024. To exercise any of these rights, contact us at caity@thebohdecollective.com. If we deny your request, you may appeal by replying to that email with "Privacy Appeal" in the subject line; if the appeal is denied, you may contact your state attorney general.

Authorized agents

You may use an authorized agent to submit a request on your behalf. We'll ask the agent to provide signed written authorization and may verify directly with you.

12. Children's privacy

The Site is intended for adults. We do not knowingly collect personal information from children under 13 (or under 16 for California residents). If you believe a child has submitted information to us, email caity@thebohdecollective.com and we'll delete it.

13. Third-party links

The Site links to external sites (Instagram, Pinterest, venue partners, blog references, and so on). We don't control those sites and aren't responsible for their privacy practices. Read their policies before sharing personal information with them.

14. Changes to this policy

We update this policy when our practices change, when we add a new service provider, or when the law changes. The "Last updated" date at the top of the page reflects the most recent revision. Material changes will be flagged on the Site for a reasonable period, and where required by law we'll seek your renewed consent.

15. Contact us

Questions, requests, or complaints about this policy or how we handle your data:

The Bohde Collective
Attn: Privacy
Austin, TX
Email: caity@thebohdecollective.com
Phone: 512-517-3182

If you're not satisfied with our response, you may also contact your state attorney general or, for EU/UK residents, your local data protection authority.